👋 Hey Friends
I’m Francesca - a session drummer, marketer, and mum.
After years of playing shows, running marketing campaigns, and juggling family life, I’ve started creating tools to help DIY musicians and creatives thrive — from The Musician’s Colouring Book 🎨 to upcoming guides like The Sold Out Gig Playbook and The Indie Visibility System.
This is the space where I share what I’m learning about building a solo business, navigating the music industry, and staying balanced along the way.
The Musician's Colouring Book:
Iconic Instruments of Modern Music
Check out my custom marketing and growth services designed for the music industry.
DIY Dispatch
My weekly newsletter
Honest lessons and experiments from building a creative business.
If you’re a musician or creative who wants to book more gigs, market yourself without the overwhelm, and stay inspired along the way — this newsletter is the place to start.
Every week, I share:
✨ practical lessons I’m learning about business, creativity & marketing
🥁 behind-the-scenes stories from my music + content journey
🎶 advice for emerging musicians trying to figure out the industry
👩👦 real reflections on balancing ambition with motherhood
🎨 updates on my musician’s colouring book + sneak peeks of new projects
Think of it as a mix of journal, guidebook, and pep talk - straight to your inbox.
